LEGO announces a new association with Epic Games

LEGO has announced today that it has established a new partnership with Epic Games, which is the developer behind the Mega-Popular game Battle Royale. Fortnite. In recent years, Lego has shown a greater initiative to work with game companies to create various products. These collaborations have occurred above all between Nintendo and Lego, which has seen as a result a series of Super Mario toys have been released. And while it may seem obvious that Lego and Epic do something related to fortnite with this association, each company is uniting to focus on metaverse.

Detailed in EPIC website today, it was revealed that a "long-term association" with LEGO has been established with the aim of making "the future of the metaverse to be safe and fun for children and families." The metaverse is something that has acquired a lot of prominence during the last year and is promoted as the next Evolution of the Internet. While it remains to be seen if that is remotely true, EPIC and LEGO seek to make the space more "family" as it begins to take shape.

"Children enjoy playing in the digital and physical worlds and move without problems between the two. We believe that there is a huge potential to develop skills for life, such as creativity, collaboration and communication through digital experiences. But we have the responsibility to protect them »., Inspirational and beneficial for everyone, "said Niels Christiansen, CEO of The Lego Group to accompany this ad. "As we have protected the rights of children into the safe physical game for generations, we are committed to doing the same with the digital game. We hope to work with Epic Games to shape this exciting and playful future ».

Epic CEO, Tim Sweeney, added a self-statement today that says: "The Lego Group has captivated the imagination of children and adults through the creative game for almost a century, and we are excited to join us to build a space in the metaverse that is fun, entertaining and made for children and families ».

What do you think about this association based on what has been revealed so far? Let me know your thoughts in the comments or send me a message on Twitter a @ mooreman12.